Client: RightRugs
New Weave is the worlds first 100% recylable floor rug, period. It’s made of Econyl which is highly durable, doesn’t wear down and can be re-used indefinitly. It’s weaved, so does not use any glue and It’s also partially made of fishing nets recovered from the ocean. It almost doesn’t get any better. I was asked to shoot one of the first marketing images before going live. The assignment was actually not to do too much; as New Weave should be perceived as any other rug, not as something unaffordable.
![](https://kasvanvliet.eu/wp-content/uploads/2023/05/8_NewWeave_March-27-2023_KvV_DSF0280-768x1024.jpg)
![](https://kasvanvliet.eu/wp-content/uploads/2023/05/11_NewWeave_March-27-2023_KvV_DSF0358-768x1024.jpg)
![](https://kasvanvliet.eu/wp-content/uploads/2023/05/12_NewWeave_March-27-2023_KvV_DSF0419-768x1024.jpg)
![](https://kasvanvliet.eu/wp-content/uploads/2023/05/16_NewWeave_March-27-2023_KvV_DSF0473-1024x768.jpg)
![](https://kasvanvliet.eu/wp-content/uploads/2023/05/22_NewWeave_March-27-2023_KvV_DSF0584-Copy-1-768x1024.jpg)
![](https://kasvanvliet.eu/wp-content/uploads/2023/05/23_NewWeave_March-27-2023_KvV_DSF0597-1-768x1024.jpg)
![](https://kasvanvliet.eu/wp-content/uploads/2023/05/26_NewWeave_March-27-2023_KvV_DSF0620-768x1024.jpg)