New Weave is the worlds first 100% recylable floor rug, period. It’s made of Econyl which is highly durable, doesn’t wear down and can be re-used indefinitly. It’s weaved, so does not use any glue and It’s also partially made of fishing nets recovered from the ocean. It almost doesn’t get any better. I was asked to shoot one of the first marketing images before going live. The assignment was actually not to do too much; as New Weave should be perceived as any other rug, not as something unaffordable.