Alu Messe is the biggest aluminum fair in Europe, maybe the world. What I also learned is that aluminum is one of the cleanest and most recyclable metals out there and all kinds of manufacturers are going nuts for it’s efficiency, and so does Hydro. Gielissen made this giant stand for Hydro, full of explainers and exhibitions of what can be done with aluminum. I went there to capture it. Below is a short take.